THE BLUE OCEAN · CATEGORY CREATIONbecause i said so
biss
Because I Said So
Tell Your Truth.

The first Conversational Customer Intelligence platform — where authentic human experience becomes the most valuable data in the world.

Marc Sternberg — Co-Founder & CEO  ·  Simge Helvacı — Co-Founder & CTO
Oxford Saïd Business School  ·  NVIDIA Inception Program  ·  Wyoming C-Corp
yeahisaidthat.com  ·  Live demo: biss-opal.vercel.app
WHAT IS BISS · THE CATEGORYbecause i said so

If Reddit, Yelp, Meltwater, Instagram, Rotten Tomatoes, and a therapist had a baby — that baby is BISS.

The category is called Conversational Customer Intelligence. BISS invented it. Zero direct competitors.

Authentic emotional truth — generated through therapeutic AI conversation — becomes the most proprietary business-intelligence dataset in the world. The first-mover window is 18–24 months.

30%+
of online reviews are fake or manipulated
$25K
median legacy intelligence tool, per year
70%+
of customers a survey never hears from
36M
US small businesses locked out of real intelligence
Everyone’s a storyteller. We just help you find the words.
WHAT IS BISSbecause i said so

You talk to an AI like a friend. It turns your real experiences into the most honest customer data on earth.

Reviews you can't trust → authentic, verified, un-gameable truth.
Ratings that say nothing → the story behind the feeling.
Feedback that vanishes → a voice, a following, a record that's yours.
Intelligence only giants can afford → starting at $50/mo.
Sticky · therapy + game + identity Sexy · one story → 5 brands at once Viral · celebrities bring their audience
The first place people actually tell the truth — and the only place brands can buy it.
9:41Splitting
biss•••
"…Delta lost my bag, but the Marriott front desk fixed my whole night, and Chick-fil-A saved dinner."
3 BRANDS FOUND → SPLITTING INTO 3 TRUTHS
✈ Delta
3.1
🏨 Marriott
8.7
🍗 Chick-fil-A
9.0
One story → three attributed truths. One conversation, N brands.
Customer Journey · The Complete Flowbecause i said so

From first story to brand intelligence.

Six real product moments — and every story a user tells feeds the brand dashboard the instant it publishes.

01Onboarding
Onboarding
Anonymous profile — your permanent pseudonym is generated at signup.
02AI Chat + Face
AI Chat + Face
A therapeutic AI interviews you; the emotional face mirrors how you feel.
03Journal + Score
Journal + Score
The AI writes, scores & publishes it — sentiment inferred, never a star.
04Brand Page
Brand Page
Your story feeds the public brand record — and the B2B dashboard, live.
05Discover
Discover
A trusted feed from people you follow — word of mouth, organized.
06Rewards
Rewards
XP, coins, gems, badges & real-world AR hunts keep you coming back.
Simultaneously
B2B Intelligence LayerUpdates live · every story feeds it
Sentiment
4.2
↑ +0.3 this week
Stories
847
↑ +124 this week
Top pain point
73%
boarding delays
AI insight
Boarding comms flagged — fix before it goes viral.
A WHOLE NEW SPECIES OF APPbecause i said so

One app that does a dozen
jobs — minus the junk.

Reddit
Its brutal honesty — minus the lurking and the reply-guys crawling out of the walls.
Yelp & Trustpilot
Brand accountability — minus the fake reviews and the stars anyone can rig. You can’t game a story.
Rotten Tomatoes
“Give it a score” — but for your whole life, and the score comes from what you actually felt.
Instagram
Shareable moments — minus the filters, the flexing, and the dread of not being pretty enough.
Wikipedia
A permanent record — but the receipts on how brands actually treat people, by the people who lived it.
A therapist
Who actually listens and lets you get it all out — minus the $200 an hour and the waitlist.
THE PROBLEM · BUSINESSbecause i said so

Brands are flying blind — and paying a fortune for the privilege.

Every tool they buy captures what customers say in public. None captures what they actually think.

Unaffordable

$15–40K / yr

Meltwater & Brandwatch price out the SMBs who need intelligence most.

Ignored

~20–30% reply

70%+ of customers never answer — and surveys run in an artificial setting that kills honesty.

Public layer only

Says ≠ thinks

Social listening never sees the gap between what customers say and feel.

Gamed & shallow

Up to 30% fake

"The food was bad" is nothing a manager can act on Monday.

A customer-experience market worth ~$16B today, racing toward ~$85B by 2034 — and none of it captures what customers actually think, because no one built the right system to collect it honestly.
THE PROBLEM · CONSUMERbecause i said so

You have opinions. You don't have a voice.

The consumer side is just as broken — you're shouting into an anonymous void.

No identity. You post as "user_8842." No personality, no continuity, no self.
No one to follow, no one following you. An aggregation of strangers you've no reason to trust.
No trust. Faceless and gameable — so nobody believes it.
Nowhere to process it. No space to tell the whole story and be heard.
You did the living. The system gives you one star and a text box — then forgets you.
★★★☆☆   user_8842
"ok i guess"
"food was fine"
"wouldn't go back"
▸ NO NAME · NO FACE · NO FOLLOWING
THE BLUE OCEAN · CATEGORY CREATIONbecause i said so

Every platform below does one thing well. BISS does all of it — and generates original private intelligence none of them can touch.

Social & Community
Redditcommunity & voting
Instagramsocial & polls
Twitter / Xpublic conversation
TikTokvideo social
Facebooksocial network
Wattpadcreative writing
Review & Ratings
Yelpgamed local reviews
Google Reviewsstar ratings
Rotten Tomatoescrowd ratings
TripAdvisortravel reviews
Trustpilotbrand reviews
Glassdooremployer reviews
BISS
CONVERSATIONAL
CUSTOMER INTELLIGENCE

The only platform that generates original private intelligence through therapeutic AI — and monetizes it three ways at once.

Enterprise Intelligence
Meltwatersocial listening · $15K+
Brandwatchsocial listening
Qualtricssurveys · $1.5K+
SurveyMonkeysurvey tools
Medalliaenterprise CX · quote-based
Sprout Socialsocial mgmt
Content & Niche
Letterboxdfilm community
Goodreadsbook community
Amazon Reviewscommerce reviews
Bazaarvoicecommerce intel
Day Onepersonal journaling
Yelp / G2niche platforms
app.biss.co/dashboard/southwest · live
bissINTELLIGENCE

Sentiment overview Southwest Airlines · last 30 days

Last 30 days ▾ExportLIVE
4.2
Sentiment
↑ 0.3
847
Truths · 30d
↑ 124
73%
Top pain
boarding
48
NPS proxy
↑ 2
SENTIMENT OVER TIMESouthwestCategory avg
Jun 08Jun 14Jun 20Jun 26Jul 02Jul 08
TOP PAIN POINTS
Boarding delays73%
App reliability58%
Communication40%
Seat comfort21%
⚡ AI RECOMMENDATION

Boarding communication is flagged in 73% of delay stories — the single highest-leverage fix this quarter.

Early-warning →
Live truths · streamingEmotionAttributedScoreTime
The Three-Hour GateFrustrated✈ Southwest2.42m
Rebooked in MinutesRelieved✈ Southwest9.118m
Crew Went AboveGrateful✈ Southwest8.641m
THE SOLUTION · BUSINESSbecause i said so

The intelligence they could never buy.

BISS reveals what customers actually think — and hands it to the people who can act on it.

A dashboard CEOs open. Real-time sentiment, journey maps, early issue detection, benchmarking — from stories, not surveys.
Data no one else has. Generated in private conversation and owned by BISS.
Two signal tiers (FlipSide). Verified Identity + Verified Human. Brands never see names.
Priced for everyone. Enterprise-grade intelligence at a small-business price.
Meltwater tells businesses what customers say publicly. BISS reveals what they actually think.
THE SOLUTION · CONSUMERbecause i said so

Finally, a voice that's yours.

BISS gives the person behind the review an identity, a following, and a reason to tell the truth.

Just talk — BISS writes it. It turns your rambling into a polished story and infers the score. No forms, no stars.
Two identities, your call. A permanent anonymous persona and your verified real name — story by story.
A profile that's actually you. Your public diary of experiences and brand loyalties.
People worth following. Discover the world through people you actually trust.
It rewards you. Story Coins, XP, badges — plus the Emotional Face that reacts as you type.
9:41AI Journal
biss•••
Reading your story… 😤 Frustrated · 0.71
Tell me about a recent experience with any brand, product, or place.
My Delta flight to NYC was delayed 3 hrs — nobody explained anything and I missed my mom's birthday dinner.
✈ DELTA DETECTED → 1 truth
That's a lot to carry. When you asked the gate staff for updates, how did they handle it?
Type your truth…
THE HOOK · CONTESTSbecause i said so

The biggest names on earth will run their contests here.

Seed a creative challenge, and a real audience answers with stories you can use — not poll clicks. Creative sourcing, market research, and your most powerful acquisition channel, in one.

01
Seed the challengeSet the prompt, prize, deadline — "name our next shake."
02
Real people answerVerified humans reply with ideas & stories — not a tap, not a bot.
03
The room ranks itOne-word signal surfaces standouts by authentic resonance.
04
You crown the winnerYou pick and pay out. BISS never takes a cut or owns your idea.
Taylor Swift asks her fans a question → Instagram returns 847,000 votes; BISS returns 50,000 narratives — and every fan just made a BISS account. Free acquisition at scale.
9:41Stadium
biss◆ Live
Best travel
save
Sponsored by JetBlue · ⏱ 4d left
Your entry
New storyPick from journal
Tell the story of the save…
Standings · by community signal
1
312 ◆
2
288 ◆
Submit entry
VALUE PROPOSITION · BUSINESSbecause i said so

The truth your customers won't put in a survey.

Authentic intelligence generated in conversation — not coaxed from a survey or scraped from a post. A market full of data, starved of insight.

01 · Own the data

Proprietary emotional data, generated fresh with every story. Not what customers say publicly — what they actually think. Can't be licensed from anyone.

02 · Act on Monday

Sentiment, journey maps, ranked pain points, AI recs — plus early issue detection before a problem goes viral. A decision, not a report you file.

03 · The road not taken

Benchmark your category and read exactly what customers say about the competitor they chose instead of you — a signal no survey can produce.

Enterprise depth at an SMB price — from $50/mo against $15–40K/yr for legacy tools, with a class of data the incumbents structurally cannot collect.
VALUE PROPOSITION · CONSUMERbecause i said so

Finally, somewhere that listens.

Not a review you'd perform for strangers. Not a star you'd forget by lunch. The first place built for how it actually felt — and for making sure it reaches someone who can act on it.

01
Something that actually listens. An AI that follows the thread — pulling out the moment, the feeling, and the why every other platform throws away.
02
Every talk becomes your diary. One messy vent → a polished, permanent entry. Yours to keep, edit, hide, or delete.
03
A score from your story — never a star. The AI reads how it landed from your own words. Nothing to game, nothing to fake.
04
Your name is your call. Verified human, anonymous by default. FlipSide flips it story by story. No ads; your number is never sold.
05
Get heard where it counts. Your story lands on the brand's dashboard — the room where decisions get made.
Stop performing. Start telling the truth. Your opinion doesn't disappear here — it reaches the people with the power to change things.
9:41247 truths told
biss•••
PinkWagon77
Lvl 12 · Neighborhood Expert
183
LOVED
64
LET DOWN
38
FOLLOWING
Your taste · by sentiment
🍔 Restaurants8.4 avg
✈ Airlines4.6 avg
🏨 Hotels7.1 avg
Recommends: Chick-fil-A, MarriottSee all
9:41◆ Public page
bissFollow
C
Chick-fil-A
Fast food · 1,204 truths
9.0
SENTIMENT
#1
IN QSR
92%
RETURN
TruthsThemesNearby
Saved Dinner
"The one thing that went right all day."
9.2
The Line Moved Fast
Drive-thru of 20 cars, 4 minutes.
8.8
Cold Fries, Warm Staff
Lukewarm fries; they remade them.
5.4
PROOF · LIVE DEMObecause i said so

You can click it today.

An interactive investor demo — pre-alpha, but real enough to feel.

Walk the full flow. Talk → AI writes your verdict → score inferred → published to a Brand Truth Page.
Real-time moderation & Authenticity Score demonstrated live in the interface.
Founding 50 + Brand Truth Pages in action — the built-in virality and cold-start mechanic.
▸ biss-opal.vercel.app
Built solo by the CTO with AI agents — proof of the concept and the team's capital efficiency.
DEFENSIBILITY · THE MOATbecause i said so

The moat is trust — engineered, documented, defensible.

Original private data + dual identity + a full trust architecture built before scale, not after a scandal.

Original data creation

BISS generates private intelligence; competitors monitor public posts. Our dataset can't be accessed by anyone else.

FlipSide — two voices

Anonymous-but-verified and named-but-private from the same human pool. Can't be bolted on later.

Anonymous, authenticated

Identity verified (device, biometrics) but never revealed. Honest because protected; trusted because verified.

Legal-first architecture

Subjective-experience positioning, auto-redaction of PII, Section 230 host posture, pure-host contests.

No ads95% always free AI-inferred ratings onlyAnonymous but authenticated 18–24 mo category window
The Moat · FlipSidebecause i said so

One verified human. Two authentic voices.

Every review platform forces a choice between honest anonymity and accountable advocacy. FlipSide refuses to pick — users toggle at publish time, per story, and brands buy both signal tiers from the same verified pool.

FlipSide personaDefault
PinkWagon77
A permanent pseudonym with its own reputation, XP & community standing. Raw, unfiltered truth — no social editing, no fear of retaliation.
B2B signal →Verified HumanReal person, anonymous — what surveys can't capture.
🧑 Same verified
human
Real identityOpt-in
Kelsey G. · verified
The user's real name, activated only when they choose to be known. Named, accountable advocacy a brand can trust and act on.
B2B signal →Verified IdentityHighest authenticity weight — advocacy with emotional depth.
The pseudonym — generated once, permanent, impossible to reverse-engineer
Genre Sub-genre Color 2-digit № =PinkWagon77
e.g. CrimsonBaseball14 · GoldSewing33 · ElectricJazz88 — personal but anonymous, yours forever.
Non-negotiable

The default publish state is always the pseudonym. Being named is always a deliberate choice — safety is the default, every time.

Two data products from one verified human — and a foundational architecture no competitor can bolt on later. Tell your truth. Both of them.
THE BUSINESS MODELbecause i said so

95% create for free. 5% pay for the intelligence.

Free users create stories businesses pay for intelligence revenue funds a better product more users richer data higher business value↻ REPEAT
Tier
Target
Price
Includes
Enterprise
Regional chains
$1,000–3,000/mo
10 seats · unlimited reports · API + CRM · dedicated CSM · custom deep-dives
Premier PRIMARY
Growing businesses
$250–500/mo
3 seats · 5 reports · seed questions · competitive intel · creator intros
Basic
Micro businesses (on-ramp)
$50–100/mo
1 seat · 1 report · Brand Page · real-time sentiment · email support
+ À la carteseeds · contests · reports · creator activations · placement

The page is free. The intelligence is the product. This is what you’ve been paying tens of thousands a year to not get.

app.biss.co/seed-campaigns/new
bissINTELLIGENCE

New seed campaign Lodging · contextual intelligence

DraftSave draft
YOUR SEED QUESTION
"What would make your check-in feel more personal?"
TARGETING
LodgingRecent stayUS · 25–45
Matching audience~12,400
PREVIEW IN FLOW
Honestly, the room was lovely.
…and by the way — what would make your check-in feel more personal?
Maybe just knowing my name when I walk up…
◆ SEED INSERTED · READS AS THE AI'S OWN CURIOSITY
~$2,400
Est. cost
~1,900
Est. stories
Launch campaign →
PAID INTELLIGENCE · SEED QUESTIONSbecause i said so

Brands pay to ask a question — and it lands as the AI's own curiosity.

Story-rich answers, not a 1-to-5 grid nobody means.

The question. "What would make your check-in feel more personal?"
The targeting. Lodging · recent stay · US · 25–45 → matching audience ~12,400.
In the flow. The seed reads as the AI's own question — so people answer honestly.
The economics. ~$2,400 → ~1,900 authentic stories — ≈$1.25 per narrative answer.
A high-margin recurring stream on top of subscription: bundles $100–500/campaign; programs $200–5,000/mo.
MARKET · WHY NOWbecause i said so

Travel is the launch. Every experience is the market.

A data class the incumbents can't collect at any price.

ToolAnnual costData type
Meltwater$15–40KPublic posts
Qualtrics$1.5–15KSurveys (~20–30% reply)
BISS$600–36KPrivate conversational truth
Yr 1–2
SoCal — travel + restaurants
Yr 3
National — retail + entertainment
Yr 4–5
Global — health, auto, finance
app.biss.co/benchmarks/airlines
bissINTELLIGENCE

Sentiment vs. competitors Airlines vertical · 30d

Airlines ▾Export PDF
RANKED BY AUTHENTIC-STORY SENTIMENT
Competitor A
8.1
You
7.4
Competitor C
6.8
Competitor B
5.9
✓ YOU WIN ON
CrewValue
✕ YOU LOSE ON
On-timeApp
Theme breakdownYour sentimentCategory avgΔ
Crew & service8.97.1+1.8
Value for money7.86.9+0.9
App & digital5.66.4−0.8
On-time reliability5.26.6−1.4
GO-TO-MARKETbecause i said so

Ten partners that build everything.

Customer-obsessed brands with an intelligence gap BISS fills — no competitive overlap. Strategic targets, not signed deals.

Alpha · Southern California
01
Airbnb — SMB hosts with zero intelligence from public ratings
02
Southwest — lighthouse partner; surveys capture almost nothing
03
Hampton — franchise owners say yes fast; 100+ SoCal sites
04
JetBlue — Digital Innovation team tests new CX tools
05
AAA — 60M+ members; pays for the dashboard and drives sign-ups
Beta · National + strategic
06
Alaska — oneworld opens a second door to American
07
Enterprise — completes the flight + hotel + car journey
08
Marriott — ROI proof → 30-brand, 9,000-property step-change
09
Uber — the emotional bookend of every trip
10
Expedia / Vrbo — named Year-3 potential acquirer — be inside early
Cold-start is sequencing, not luck: seed creator content → brand test accounts → paid seed questions → organic growth. The Founding 50 makes early contribution the point.
THE NUMBERS · UNIT ECONOMICSbecause i said so

Premium-led economics that pay back fast.

Conservative projections · Gross margin 80% · LTV = 3-year gross profit · Cost per story ≈ $0.05–0.07 · Figures modeled at list price.

Tier
List
ACV
CAC
3-Yr LTV
LTV / CAC
Payback
Enterprise
$3,000/mo
$36K
$12K
$86.4K
7.2×
5 mo
Premier ★
$500/mo
$6K
$3.5K
$14.4K
4.1×
9 mo
Basic
$100/mo
$1.2K
$1.2K
$2.9K
2.4×
15 mo
ARR Trajectory
Month 18
Month 30
Month 42
Series A
Year 5
ARR
~$12K
~$50K
~$100K
$150–250K
$8–12M
Customers
2
8
15
25–40
1,000–1,500

Enterprise pays back in ~5 months at 7.2× LTV/CAC. Every dollar of premium ARPU lowers net burn and pulls breakeven forward.

BISS // ROADMAPPRE-SEED → SERIES A · 24-MONTH ARCBECAUSE I SAID SO

The 24-Month Roadmap

Four phases. One arc. De-risking drives the timeline.

MONTH → M0–3 M3–6 M6–9 M9–12 M12–15 M15–18 M18–21 M21–24
Build
ALPHA BUILD · WEB-FIRST
Alpha
3–5 PILOTS · 90-DAY
Beta
NATIONAL · PAID · +RESTAURANTS/CARS
Public Launch
OPEN + APPS
Series A Raise
RAISE · DILIGENCE · CLOSE
Post-Launch v2+
FLIPSIDE →
M0
SAFE
M10
Alpha
M13
200/brand
M15
1st paid
M18
3–5 custs
M22
GA
M24
Series A
BUILD · M0–M9
The product exists
Moderated, web-first platform ready for real users & partners.
ALPHA · M10–M16
The thesis is real
~200 stories/brand · the proof line surveys never deliver.
BETA · M16–M22
The economics work
3–5 confirmed customers + documented unit economics.
LAUNCH · M22–M24
It scales
Open signups, native apps, and the Series A close.
Build Alpha Beta Launch Series A Gate Milestone
BECAUSE I SAID SO · Tell Your Truth.
THE ASKbecause i said so

$300K now. ~$700K to Series A, gated on proof.

Pre-seed on the AI-native path — every dollar to product and pilots, not payroll.

Raising now

$300K pre-seed SAFE

~18 months runway to the Beta gate. Ship Alpha (mo 10), sign 3–5 pilots, first engineer, legal & trust foundation.

Then

~$400K seed

At ~month 15–18, unlocked by Alpha proof. Total ≈ $700K to Series A.

Gate 1
Unlocks the seed — Alpha live · 3–5 pilots · first conversions · early unit economics.
Gate 2
Unlocks Series A — 8–15 paying customers · LTV/CAC 3×+ · $150–250K ARR.
Capital-efficient by design: ~$86K spent by end of MVP build, Alpha at month 10 — ~3× cheaper to Alpha than a traditional team.
But isn’t this just Trustpilot?

Reviews are for strangers.Truth is for us.

A review is what people say when they’re being watched. BISS is what they say when they’re not.

Why it’s truer

A star rating is a performance — people round up to be nice, or down to punish. A conversation with no audience gets the messy, real, in-between truth.

Why people open up

Every storyteller is verified, but the name is never shown. People tell BISS what they’d never post under their own face.

Why it’s a different business

Trustpilot sells a way to look trustworthy. BISS sells the truth itself — priced against Meltwater and Qualtrics, not Yelp.

TRUSTPILOT
A public review billboard
You pick a star rating
You post it in public
The brand gets a number
Your name is attached
BISS
A private intelligence engine
You just talk — no stars
No audience — only an AI that listens
The brand gets the reason why
Your name is never seen
This isn’t a better review site. It’s a different business entirely.
Because I Said So.
THE TEAMbecause i said so

Two founders, each the half the other needs.

A builder who shipped the product alone — and a closer who owns the market.

Co-Founder & CTO

Simge Helvacı MSc

Leads AI architecture, product, and full-stack development, and personally built BISS's live prototype end-to-end. As a Senior Product Owner at Amadeus, she owns the e-commerce platform for Lufthansa Group's airlines — operating at the infrastructure level of the exact industry BISS enters first, which is why travel is no accident. Previously grew Mercedes-Benz online sales 200% on a platform serving millions daily. BSc Computer Engineering, MSc IT; Oxford Strategy & Innovation, Director's Award scholarship.

Co-Founder & CEO

Marc Sternberg MA · MBA · MFA

Leads vision, business architecture, go-to-market, and the investor narrative — including the high-touch B2B sales approach and the first travel relationships at the heart of the launch. A Fulbright Specialist and Oxford Strategy & Innovation candidate, Marc brings 20+ years of global ecommerce and marketing leadership, personally building the operating teams behind $100M+ in revenue and 100–200% YoY growth across international enterprises. Recipient of Oxford's Director's Award scholarship.