BISS // ROADMAP PRE-SEED → SERIES A · 24-MONTH ARC BECAUSE I SAID SO

Feature & Build Plan · Month-by-Month

BISS

$300K now. ~$700K to Series A —
every month, every feature, every gate.

One 24-month arc, four overlapping phases. Alpha proves the thesis, Beta proves paid conversion, Launch opens the doors. The raise is staged and gated on proof: $300K pre-seed now funds the build to Alpha, then a ~$400K seed follows at month 15–18 once Alpha is proven — ~$700K total to the Series A gate. Timelines are targets measured from pre-seed close.

View the presentation →

The Overlap

Phases don't hand off cleanly — they overlap. Beta opens while the last Alpha pilots convert; the ~$400K seed opens the moment Alpha is proven (Gate 1) and runs into GA. The Series A gate (Gate 2) comes later, at $150–250K ARR.

MONTH → M0–3 M3–6 M6–9 M9–12 M12–15 M15–18 M18–21 M21–24
Pre-Seed & Build
18-SPRINT ALPHA BUILD (WEB-FIRST)
Alpha
INVITE-ONLY · 3–5 PILOTS · 90-DAY
Beta
NATIONAL · PAID · +RESTAURANTS/CARS
Public Launch (GA)
OPEN + APPS
Seed Raise (~$400K)
GATE 1 · ALPHA PROOF → SEED
Post-Launch v2+
FLIPSIDE · AR · API · LICENSING →
M0
$300K
pre-seed
M10
Alpha ships
M13
200 stories
/ brand
M16
Gate 1
→ seed
M18
~$12K ARR
2 custs
M22
GA
launch
→ Series A
Gate 2
Yr 3
Build Alpha Beta Launch/GA Seed raise Gate Milestone

Month by Month

The web-first build, then the go-to-market and feature work through Alpha, Beta and Launch. Each card carries the build work, the features shipped, the go-to-market moves, and the milestones that gate each phase.

Pre-Seed & Build · M0–M9 · 18 sprints, web-first
M0Close & Stand Up
Sprint 1 · Foundations
  • Close the $300K pre-seed SAFE; company operations stood up.
  • Engineering foundation: cloud infrastructure (NVIDIA Inception / AWS Activate credits), data model, auth, phone + email verification.
  • Establish the legal & trust foundation — Terms, privacy, Section 230 posture, identity-verification stack.
$300K CLOSE
M1The Conversation
Sprints 2–3 · Core chat + journal
  • Therapeutic AI Conversation — web-first UI, LLM loop, open-question prompt design.
  • Journal engine begins: conversation → entry, brand-entity detection.
Scout 3–5 travel creators
M2Score, Not Stars
Sprints 3–4 · Journal + identity
  • AI-Inferred Ratings (score-not-stars) + Real-Time Emotional Face v1.
  • Multi-brand detection & story splitting.
  • Pseudonymous profiles + generator (Genre→Sub-genre→Color→## , 69 excluded); per-entry privacy; PII redaction.
M3Brand Pages + Safety
Sprints 5–6 · Brand pages + safety v1
  • Brand Pages — auto-created, sentiment rollup, pain-point extraction; Founding 50 / Ghost Pages hidden until density threshold.
  • Content safety v1 (mean / scary / spam filters, profanity clean).
Open Sourced-corpus licensing talks
M4Authenticity & Trust
Sprints 7–8 · Detection + moderation
  • Authenticity & Trust System: typing biometrics, paste detection, soft nudge; Authenticity Score 1–100.
  • Review queue, 5-strike system, appeals v1.
M5Feed + Dashboard v1
Sprints 9–10 · Feed + B2B dashboard
  • Discover feed (friends-first ranking, one-word responses).
  • B2B Dashboard v1 — brand claim flow, sentiment chart, pain points, tier gating, business legal-entity verification.
  • Sourced vs Member provenance tagging — tracked separately, never blended.
B2B alpha-partner outreach (travel)
M6Seed + Contest v1
Contest engine + seed campaigns
  • Contest Platform v1 — the primary acquisition engine. Brand-sponsored story competitions, cash prizes; "BISS is the stadium" (no cut, no IP, no judging).
  • Seed Question Campaigns v1 — brands post targeted questions (top supporting revenue stream).
Sign first content creators
M7Harden + Sourced Pipe
Sprint 11 · Hardening
  • Rate limits by reputation tier, device fingerprinting, IP monitoring, load testing.
  • Sourced ingestion pipeline — licensed travel-blog corpus loaded for focus brands (the launch triangle's Sourced leg).
M8Alpha Polish
Sprint 12 · Polish + evals
  • Onboarding education; XP / Story Coins v1 (light gamification).
  • Automated quality & evaluation pipelines; partner-pilot setup.
Phase 2: brand test accounts live
M9Readiness Gate
Hardening & readiness
  • Load-tested, real-time moderation verified, anchor partner confirmed.
  • Content seeding live — the first B2B prospect sees real stories, not a blank page.
GATE: Alpha-ready
Alpha · M10–M16 · invite-only, prove the thesis
M10Alpha Ships
Web-first · invite-only
  • 3–5 B2B alpha partners begin 90-day free pilots; 20–50 invited creators.
  • First contest live to drive Member story acquisition.
  • Real-time moderation and incident protocols active from day one.
ALPHA LIVE
M11Density Build
Iterate on live signal
  • Contest-driven Member stories ramp; conversation-quality + authenticity tuning.
  • Seed Question Campaigns live with partners (Phase 3).
M12Intelligence Proof
Dashboard v1.5
  • Competitive Reports, Custom Reports, emotional journey maps.
  • Case-study documentation begins; push toward 200 stories/brand.
M13Density Gate
Alpha gate
  • ~200 Member stories per focus brand — the density gate that makes the B2B signal real.
  • Target the proof line: a partner who says "this told us something our surveys never could."
GATE: 200 stories/brand
M14Signal → ROI
Case studies
  • Publish alpha case studies; present ROI as 90-day pilots mature.
  • FlipSide v2 dual-identity spec + design begins (post-alpha build).
M15Paid Transition
Convert pilots
  • First pilots convert to paid B2B subscriptions ($50–3,000/mo tiers).
  • Document unit economics (LTV/CAC up to 7.2×); begin the seed raise data room.
1st PAID B2B
Beta · M16–M22 · national, paid, +Restaurants/Cars
M16Beta Opens
Expand the funnel
  • Broader invite, national expansion; Restaurants (QSR / Fast Casual) + Car Rentals verticals added.
  • Beta partner outreach (Alaska, Enterprise, Marriott/Courtyard, Uber — targets).
  • Native mobile build begins off the web-first base.
M17Content Engine Scale
Contest + creator network
  • Contest platform scales; Creator Network (sponsored activations); Premiere Placement.
  • FlipSide v2 build in progress.
M18Traction Anchor
Consumer platform features
  • ~$12K ARR modeled anchor (2 customers); Gate 1 proof (3–5 pilots, first conversions) unlocks the ~$400K seed.
  • Trend Alerts, Advanced Search ship.
GATE 1 · ~$12K ARR → SEED
M19Full Journey
Multi-touchpoint
  • Car Rentals live → full flight → hotel → car journey mapping.
  • Native apps in TestFlight / beta channel; data room complete.
M20Seed Raise
~$400K seed process
  • ~$400K seed raise — opened on Alpha proof (Gate 1: 3–5 pilots, first conversions, early unit economics).
  • Beta metrics + case studies packaged; FlipSide v2 → internal QA.
SEED OPENS
M21GA Hardening
Scale for open signups
  • Infra scale + load test for open signups.
  • Full gamification (XP, Story Coins, badges) + Face Customization; app-store submission.
Public Launch (GA) + Seed Close · M22–M24
M22Public Launch
Open · iOS / Android / web
  • Open signups; native apps live. Phase 4 Community Growth (creator networks, referrals, word-of-mouth).
  • FlipSide dual identity ships (v2) — toggled at publish, default always pseudonym.
GA LAUNCH
M23Scale & Diligence
National scale
  • Contests + seed campaigns scale nationally; Additional Seats, expanded B2B tiers.
  • Seed term sheet / diligence & close.
M24Seed Close
Runway to Gate 2
  • ~$400K seed closed. Runway extended toward the Series A gate (Gate 2 · 8–15 customers · $150–250K ARR · ~Yr 3); scale hiring in engineering & BD.
SEED CLOSE

Feature Sequencing

What lands when. Core features are built in the Alpha window; platform features layer through Beta and Launch; the deliberately-deferred set is fenced into post-launch v2+ so it never bloats the MVP.

FeatureTypePhaseNotes
Therapeutic AI ConversationCoreAlpha buildThe product. Ships M1.
AI-Inferred Ratings (score-not-stars)CoreAlpha buildNo numeric rating ever selected.
Real-Time Emotional FaceCoreAlpha buildv1 at M2; customization deferred.
Journal Entries + Privacy ControlsCoreAlpha buildPseudonym default; PII redaction.
Multi-Brand Detection & Story SplittingCoreAlpha buildOne story, many brands.
Brand Pages + Founding 50CoreAlpha buildHidden until density threshold.
Authenticity & Trust SystemCoreAlpha buildBiometrics + 1–100 score.
Sourced vs Member ProvenanceCoreAlpha buildTagged separately, never blended.
B2B Intelligence DashboardCoreAlpha buildv1 M5 → v1.5 M12 (reports, journey maps).
Contest PlatformPlatformAlpha buildPrimary acquisition engine + 3rd model. Scales in Beta.
Seed Question CampaignsPlatform · B2BAlpha buildTop supporting revenue stream.
Competitive & Custom ReportsPlatform · B2BAlphaDashboard v1.5, M12.
Creator Network · Premiere PlacementPlatform · B2BBetaSponsored activations; featured placement.
Trend Alerts · Advanced SearchPlatform · ConsumerBetaM18.
Restaurants + Car Rentals verticalsCategoryBetaTravel-first; added at Beta.
Native iOS / Android appsPlatformLaunchBuilt off web-first base in Beta.
Full Gamification + Face CustomizationPlatform · ConsumerLaunchXP/Coins v1 in Alpha; full set at GA.
FlipSide dual identity (full)Platform · ConsumerLaunch (v2)Designed in Alpha, ships at GA.
Additional Seats · expanded tiersPlatform · B2BLaunchM23.
Parallel UniversePlatform · ConsumerPost-launch v2+Deferred.
Location / AR storiesPlatform · ConsumerPost-launch v2+Deferred.
API access (Enterprise)Platform · B2BPost-launch v2+Enterprise tier.
Data Licensing · External Publishing APIsPlatform · B2BPost-launch v2+Year-3 revenue stream.
Sampling ProgramPlatform · B2BPost-launch v2+Bazaarvoice-style.
Retail · Entertainment categoriesCategoryPost-launch v2+Growth phase, Yr 3.

What Each Phase Proves

Every phase retires a specific risk and produces the evidence the next stage — and the next investor conversation — depends on. The roadmap is sequenced so that de-risking, not spending, drives the timeline.

Build · M0–M9 — "the product exists"

A working, moderated, web-first platform — therapeutic AI conversation, brand pages, the authenticity system, and the B2B intelligence dashboard — ready for real users and real partners.

Alpha · M10–M16 — "the thesis is real"

Invite-only pilots with strategic partners reach ~200 Member stories per focus brand and surface intelligence a survey never could. The first pilots convert to paid.

Beta · M16–M22 — "the economics work"

National expansion into restaurants and car rentals, documented unit economics (LTV/CAC up to 7.2×), and the ~$400K seed — unlocked by Alpha proof (Gate 1). The Series A gate (Gate 2) comes at 8–15 paying customers and $150–250K ARR.

Launch · M22–M24 — "it scales"

Open signups, native apps, the full community-growth engine, and the deferred product surface (FlipSide and the v2+ roadmap) coming online as the seed closes and the company drives toward the Series A gate.

The launch triangle powers every phase

Each stage runs on the same three legs — an anchor partner, a licensed Sourced corpus, and contest-driven Member stories. Only Member stories become sellable intelligence; Sourced and Member content are always tracked separately, never blended.

On the partners named here

The brands referenced across this roadmap are strategic targets selected for fit — not signed or confirmed relationships. They illustrate the go-to-market logic and the ideal partner profile: customer-obsessed brands with an intelligence gap BISS fills, and no competitive overlap.